SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2018
Do you wanna rank number one on Google?
Well I hate to say it, it’s actually really hard.
10 years ago it used to be really easy but now it’s hard.
And you know what?
Unless you watch this whole video,
you’re not gonna be able to rank
number one on Google.
Hi everyone, I’m Neil Patel.
And today I’m gonna share with you
three ways you can rank number one on Google today.
I got started in SEO when I was 16 years old.
I created a website called Advice Monkey.
It no longer exists.
If you search for it, you’re not gonna see my website.
It was a replication
and a shitty replication of Monster.com.
And when I created the website,
I thought, “Oh cool, this is it.
“People are gonna come to my site
“and I’m gonna get traffic.”
But you know what?
I popped up the website and no one came to it.
From that point I realized
there was something called SEO that I had to do.
I paid a few marketing firms
to help me with search engine optimization
so that way I could rank number one on Google
for terms like job search.
But you know what?
I gave them money and I got no results.
Eventually as a 16-year-old kid,
I lost all my money.
You only can make so much money
cleaning restrooms and picking up trash.
So I had to learn it.
But when I first started, it was as simple as
putting the keywords on your website and you could rank.
I wished it was that easy these days.
Focus on content.
See Google has this update called Hummingbird,
and with Hummingbird what they decided to do is
websites who just have content on everything
won’t do as well as websites who focus on
one single niche and are super thorough.
For example let’s say you have a website around dating.
If you have a website around dating,
and your article is let’s say talking about
Five Ways You Can Land a Date,
or Five Ways You Can Land Your Dream Date,
if you end up breaking down,
hey go to Match.com, sign up,
and you’ll find a match
after you create a profile,
you’re not gonna do that well.
But if you write an article that breaks down
how to create a profile on Match.com,
the ideal picture, the ideal description,
how to be funny, how to even maybe add video,
I don’t know, I haven’t been on these dating sites in ages,
but if you go really in-depth,
and you breakdown every little thing that they should do,
and then after you breakdown Match.com,
you then talk about Tinder, you then talk about Bumble,
you then talk about eHarmony, all the other platforms,
you then even discuss how you should respond to people
and engage with them, should you be hitting people up,
what’s the first thing you should say to them,
how should you respond,
where should you go for your first date, right,
how to carry from your first date
and ask them on a second date,
but if you’re super thorough
and your content is so amazing that people are like,
“Huh, wow, I read this article.
“I don’t have any more questions.
“And I know what to do next,”
that’s how thorough you need to be.
So poke holes in your content,
and as many holes as you can,
and fill them all up,
so then that way people are like,
“This is the end all site
“that you should end up reading
“if you’re interested in dating online.”
Actually what’s funny,
I wish dating was this easy when I was younger.
I couldn’t just swipe an app like Tinder
and find the next match.
I was sitting next to my buddy,
Terry, the other day,
and he kept swiping on Tinder,
and he’s like, “Check this out,”
swipe, instant match, swipe, instant match.
30 plus matches within a few minutes.
But back in my days, you would have to go to a bar
and meet people and actually talk to them.
Alright so now that we got that out of the way,
let’s go into the second tip
if you wanna rank number one on Google.
The second tip I have for you is
optimize your title tag
and your meta description.
Have you ever done a Google search,
and noticed that every time you do it,
there is this link at the top,
and then there’s this one sentence
with a link at the top is called the title tag.
And the description below is called the meta description.
Now think of it this way,
if you search for the phrase online dating,
and you don’t see the word online dating
in neither the title or the description,
are you gonna click on the result?
Well if you are, there’s something wrong,
’cause why would you click on a result
that isn’t related to what you’re looking for?
In addition to that,
have you ever done a search
for a term like online dating?
And have you ever noticed
that the word isn’t in the title or description?
That’s because Google tracks who’s clicking on what listing,
and they’ve learned that when a keyword is in the listing,
that same keyword that you’re searching for,
they know you’re way more likely to click through.
So in your title tag and your meta description,
make sure you include the keyword.
But you can’t just include
the keyword like online dating, right?
The easiest way and what I would do
and I wish it was this simple,
I will just put online dating,
online dating, online dating, online dating.
If I could put it 20 times so people would know
that the article is on online dating,
I wish I would get more clicks.
But it’s not that simple.
Yes you have to include the keyword
in your title and your description,
but it has to be appealing.
If it doesn’t flow in a sentence,
it’s not easy to read,
and it’s not appealing or evoking curiosity,
no one is gonna click through.
The third thing I have for you
is to use Google Search Console.
Did you know that Google gives you a tool
that teaches you how to rank number one on Google?
Yes I know that sounds ridiculous but it is true,
and it’s called Google Search Console.
If you’re not already a user of it, sign up.
It doesn’t cost a dollar.
You’re missing out if you’re not using it.
I can’t emphasize that enough.
So now that you’re using Google Search Console,
give it a few days ’cause it takes
some time to populate data.
You’ll see a screen that shows Search Analytics
and this shows you all the pages on your website
that are getting you traffic.
But the cool thing about Google Search Console
is they also show you
which articles are getting impressions.
And here’s what I mean by impressions,
you know when you do a search on Google,
you don’t always click through on a result, right?
If you did, then you would be clicking through on
10 results every time you did a search.
That would be insane.
What Google shows is
how many people are seeing your listing
and clicking through,
and how many people don’t click through.
So they show you how many Impressions you’re getting,
the Clicks, and the Click Thru Rate.
And what you’ll find is, in general,
you’re lucky if you’re getting around
a 5% click thru rate, sometimes 10, 15.
But in most cases most of your pages
are gonna be getting less than 5% click thru rate.
Now the cool part about Google Search Console is
they show you all the keywords
that you’re getting impressions for,
and all the ones you’re getting clicks for.
Now remember the first tip was about content thoroughness,
and you want an article that talks about
everything under the sun,
well you can use Google Search Console
to tie in back to the first tip.
So kinda number one and three are related
in which you wanna take all the keywords
you’re getting impressions for
and start adding them to your copy.
Now don’t just shove them in
and have your content be keyword-rich
where someone reads it and all it is is
online dating, Tinder, eHarmony, dating online,
meeting someone from online dating, right?
If someone was reading your article
and it sounded just like that,
they’re gonna bounce off your site
because that means your content sucks
and it just has too many keywords.
It has to flow naturally and be educational.
So you wanna take those keywords
that you’re seeing in Google Search Console,
and add them to the article.
Now we have an article on Instagram,
and it teaches you how to get over
300 targeted Instagram followers per day.
The article is around 10,000 words.
When I first wrote that article,
it wasn’t 10,000 words, it was roughly 2,500.
I went to Google Search Console,
I saw all the people that are searching
for terms related to the article,
I added them within that article.
I made it more thorough and you know what?
My traffic more than tripled to that article.
Yes it is that simple.
And when I made that change,
it didn’t happen right away,
but I noticed the results within 50 days.
That’s not a long time.
So now let’s recap on the tips.
One, make your content super thorough.
Two, make sure you include the keywords
within your title tag and meta description,
but also when you’re doing your title and description,
make sure you’re evoking curiosity,
and you’re creating amazing title
that everyone wants to read and click through.
And number three,
use the free tool that Google gives you
that’ll help you rank number one.
That’s Google Search Console.
Use those three things and you can rank number one,
not just in the future, but also right now.
Now that you’ve learned these three tips,
I challenge you in which I want you
to take these tactics and implement them,
and then after you implement them,
in the next 45 days
I want you to leave a comment with your results.
Because if you’re not doing well,
that means I’m not happy.
And I know these tactics work,
and that’s why I’m challenging you.
Because if you implement them,
you’re gonna see results,
and you’re gonna be ecstatic,
and your life is going to change.
And I wanna build a community of like-minded people
where we all take action and we help each other grow.
So I challenge you to take action
and implement these three steps.
Now granted I know you may be busy,
and you may not be able to do
all of them right away,
but just pick one.
It doesn’t have to be time-consuming.
Pick one of them, make the change,
maybe you can start with the second tactic
’cause that’s the easiest one.
Implement it and you can start
seeing results right away.
So make sure you subscribe
to this video and this channel,
and I’ll see you in the next video,
and we’ll keep helping each other grow.